Calling All Londoners!
Reduce Your Back Pain For Free

BackHug is the most advanced and effective back therapy solution available and you can use it for free at Accelerator in Shoreditch, from 25th September 2023


Now open for bookings

Find details on how to get access below


What Is BackHug?

BackHug is a back therapy device with a difference. It uses 26 robotic fingers to target the key points in your back, neck and shoulder blades to get rid of your back pain fast and is the only device able to loosen stiff joints in your back, which are a key cause of most of the pain we feel in our bodies.

Other key features:

  • BackHug adapts to the unique shape of your back to give you totally personalised treatment
  • You operate BackHug with the BackHug App, which gives you total control over your treatment. Adjust the treatment strength in four different areas (neck, upper back, shoulder blades and lower back), speed, heat and other settings - all in real-time.
  • Use the in-App physiotherapy consultation to generate the treatment programme that’s right for you

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How To Access The "Free London" BackHug
in Shoreditch

Creating Your Account:

Download BackHug on _App store
Download BackHug on _Google play

1. Download the "BackHug" app:

Head over to the Apple App Store or Google Play Store to download the BackHug app.

Sign Up

2. Create An Account:

Create an account with your email, or sign in using your Google, Apple or Facebook account


3. Take Our In-App Consultation:

This is a quick series of questions our physio chat-bot will ask to create a personalised treatment session for you.

Booking Your Session: 


4. Switch To Shared-Use:

With shared-use mode, you can easily locate devices that are accessible to the public in your desired area.


5. Choose Location & Device

After you have chosen 'London' as your location, you will be shown all the BackHug devices available nearby. Choose "Free London" 

Date and Time

6. Chose Your Date & Time:

Select the time and date that works best for you and confirm you booking. You'll receive an email confirming your booking - It's that simple!

(note: you can book sessions from 20 minutes to 40 minutes, you will be able to choose this when you make your booking)


“I was very impressed in the fist session…If you have a neck, upper and mid back problems, it can really get to it!”

Lara Lewington
Presenter, BBC Click


"After six weeks, I complete a follow-up consultation and realise that the headaches and pins and needles in my fingers that I reported at the start of the trial have largely disappeared. The tightness between my shoulders also feels less severe."

Linda Geddes
Science Editor


"I could almost sleep through the whole night and, as a result, my mood improved. Even my landlord said there was a ‘glow’ about me."

Bryony Firth-Bernard
Health & Fitness Product Writer


Where You'll Find Us

Free BackHug

Accelerator, Shoreditch

  • 35 Kingsland Rd, London E2 8A

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BackHug is in a dedicated room in Accelerator in Shoreditch
(35 Kingsland Rd, London E2 8AA)

Accelerator is open 9 am to 6:30 pm, Monday to Friday
(last session starts at 6pm and must finish by 6:30pm)

Telephone: 0207 749 4830

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Your First BackHug Session Will Go A Bit Like This:




Personalise Your Treatment

We strongly recommend that you take our in-App back care consultation by answering a dozen back health-related questions to identify your specific areas of pain and stiffness. Based on the results, our system will design a personalised program that targets those areas and provide you with the most effective treatment plan.




Relax and Decompress

As you relax on BackHug's ergonomic V-shaped upholstery and U-shaped headrest, our leg-rest feature will ease you into the perfect position for treatment. By raising your legs to 90°, BackHug decompresses your spine, helping you relax and prepare for effective joint de-stiffening.




Adjust As You Go




Track Your Tension

During your BackHug session, our Back Tension Tracking (BTT) software will monitor the back tension changes and analyse the data. At the end of the session, you will find how the tension in each of the six zones in your back has changed.




Feel The Difference

After your session you should feel more relaxed and flexible, with less aches and pains. Over time, regular sessions with BackHug will help you move more easily, bend better and lead to an improved quality of life.


Absolutely. Our aim is to make better back care more accessible. Enjoy your session!

BackHug is easy to use. Once you've picked your duration and started your session:

(1) Lay down, and wait for the leg-rest to raise automatically. (2) the session will start on your personalised settings. (3) During your treatment you can adjust the strength, speed, heat, focus area and more in real-time, so you can endlessly adjust the settings until you hit the right spot. (4) We have an audio library filled with nature sounds, peaceful piano notes and a guided meditation. We recommend exploring this to help you fully relax. (5) Once your session is over, wait for the leg rest to go fully down and then use the handles on the side of the device to pull yourself up, have a good stretch and feel the difference!

Massage chairs treat muscle tightness; BackHug treats joint stiffness in the back, neck and shoulder blades. Massage chairs use balls and rollers that are too big and wide, can't reach the joints in the back, and can only treat muscles; BackHug's 26 human-sized robotic fingers go deep and release stiff joints in the back, which is the root cause of most pain people experience.

BackHug is covered in two main materials: easy-clean upholstery and easy-clean neoprene. These materials will ensure the BackHug stays hygienic and clean after repeated use.

In shared spaces, we recommend the host keep anti-bacterial wipes beside the device so users can wipe the BackHug down should they prefer.

We recommend not using BackHug if you are pregnant.