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We're All About Flexibility

Plans and pricing



From £89/month

How It Works
  • 12-Months £99
  • 24-Months £89
  • Afterwards, it's monthly rolling

  • 30 day risk-free trial


£269/month + VAT

How It Works
  • 12-Months £269 + VAT/Sales Tax
  • Unlimited access for your staff and visitors
  • Access to fully integrated booking system
  • Access to Partner Management  Hub

  • 30 day risk-free trial

Own It


From £99/month

How It Works
  • £99/month, 5-Years lease, then you own the BackHug device


  • £4,900 for outright purchase
  • 30 day risk-free trial

"The BackHug is really brilliant. I’ve not had a back issue since it came to the house"

Chris Mair
BackHug User | Edinburgh

All plans include

No matter which plan you choose, we want you to get the most out of BackHug. So, here's what you get...

  • Unlimited Use of BackHug

    You can use BackHug whenever you want,
    and you don't even need to leave the house. 

  • Servicing & Maintenance

    We don't expect you to, but if you have any issues with the device, let us know, and we'll get it sorted so you can get back to feeling better.

  • Free Software Updates

    We are often working on new features and ways to improve the device to ensure it is delivering the most effective treatment.

  • 2,000+ Possible Treatments

    Adjust the strength, speed and focus of your session--anytime you like--to make sure you're always hitting the right spot and getting the treatment you need.

  • In-App Physio Consultation

    Answer a series of questions relating to your back health and our AI will create a personalised treatment programme specifically for you.

  • Save Money, Share Your Story

    Once you've had time to feel the difference BackHug makes, we'd love to hear your story--and create a video--for money off your subscription package. (Optional)


BackHug has completely changed my life. It keeps me supple and full of energy and I wish it had been around a lot sooner.

John Vickers
Living with MS | York

Frequently Asked Questions

Is There A Trial Period?

The 30-day trial is the first 30 days after you receive your BackHug device.
If you decide BackHug is not for you during this time, you can contact us and we will collect it for free, usually in the next 5 working days.

You can return your BackHug device even after your 30 days trial has ended by paying a fee.

Do You Deliver Outside of the U.S. and U.K?

Our current plan is to serve the customers across the US and UK. But, we are looking to expand so please get in touch with us to discuss further details of your location and we'll see what we can do.

Is BackHug similar to a massage chair?

No! Massage chair treats muscle tightness. BackHug treats joint stiffness. Massage chair uses large balls and rollers that move up and down the neck and back. BackHug uses human finger-sized robotic fingers that go deeply into the knots and stiffness in the joints of the neck, shoulder blades and back.

Can I install BackHug by myself?

Yes! But you need help when you need to move it which weighs about 40kg. Otherwise, the rest is easy, and it takes 5-10 minutes to complete. Take BackHug out of the box and put it in a place where you can enjoy it the most. Put the plug into a socket. That’s it really!

What’s the difference between subscription and lease?

Subscription plan: You pay a monthly subscription fee. After the initial agreement period has been reached, you can cancel the subscription at any time and return the device. 

Lease: You pay a monthly lease fee for a duration of 5 years. After 5 years, you own the device and you no longer need to pay the monthly fee.

How can I return the device within the 30 day trial period?

You need to let us know of your decision before the 30 day trial period ends. You securely package the device in the same box that was used for the delivery. Then, we will arrange for a FREE collection using a delivery company.

Do I pay a penalty if I return the device sooner than the agreed contract period?

Yes! If you decided to return the device earlier than the initially agreed on the contract, you will be asked to pay the balance that was specified at the time of the contract.

What happens if the device breaks down?

If the issue is software related, we will solve the problem remotely through the software update. If the issue is mechanical, we may arrange for collecting your product and return it to you after repair. Alternatively, we may send a technician to your place for an onsite repair.

How often should I use it?

Normally, we recommend using BackHug at least 2 - 3 times a week for significant benefits. Some of our customers use it everyday, whereas others use it when they need it, for example when experiencing stress, muscle soreness, and aches and pains.

Can I use BackHug if my skin is easily bruised from pressure?

No! If you bruise easily, please do not use BackHug. You will find out if BackHug is for you or not during the first 30 day trial period. BackHug applies deep tissue pressure which can result in temporary marks on your skin or bruising. If you are concerned, increase the gap between your sessions to allow your skin to recover. Alternatively, you can reduce the strength of the fingers or wear additional clothing to prevent bruising.

Is it a medical device?

No! Currently, BackHug is not classed as a medical device. Therefore, we do not claim any symptom improvements for any medical condition. For more information, please read HERE.

Can I use BackHug if I have scoliosis?

Please consult your physician regarding your specific medical condition. Because our product is not classed as a medical device currently, as a matter of principle, we do not provide specific advice concerning medically diagnosed conditions. For more details, please read HERE.

Do I need a smartphone to use BackHug?

Yes! A BackHug device needs a BackHug App that you can download on your smartphone. Any phones using Android 4.4 and iOS 10 above will have no problems. We continuously update the App so you can experience even greater personalized treatment experience.

Still Not Sure? Get In Touch

We recognise that back pain is a sensitive issue and new solutions can seem intimidating. If you have any questions about the device, it's suitability for your needs, or just curious about how it works, please get in touch and we'll answer any questions you have