Unlock Your Body’s Full Potential with BackHug
Unlock Your Body’s Full Potential with BackHug
Experience the world's first robotic back therapist—scientifically proven to reduce pain and stiffness in minutes.
Experience the world's first robotic back therapist—scientifically proven to reduce pain and stiffness in minutes.
Smart Back Care,
Built For Our Age
Smart Back Care,
Built For Our Age
Accelerates Your Recovery By Improving Blood Flow
Improves Mobility By Loosening Stiff Joints
Increases Range of Motion through Spinal Mobilization
Reduces Aches and Pains By Decompressing Nerves
Used By The Best To Improve Physical Performance
Used By The Best
To Improve Physical Performance
BackHug users experience a 29% decrease in back stiffness and tension in just 10 minutes*
BackHug users experience a 29% decrease in back stiffness and tension in just 10 minutes*
BackHug users experience a 29% decrease in back stiffness and tension in just 10 minutes*
Before 10 Minutes on BackHug
After 10 Minutes on BackHug
Before 10 Minutes
on BackHug
Before 10 Minutes on BackHug
After 10 Minutes
on BackHug
After 10 Minutes on BackHug
*results from an independent study, 2025,
*results from an independent study, 2025,
*results from an independent study, 2025,
80% of adults experience back pain at some point in their lives.
Our mission is to make sure they don't.
80% of adults experience back pain at some point in their lives.
Our mission is to make sure they don't.
BackHug Transforms Your
BackHug Transforms Your
Range of Motion
Flexibility
Back Care
Recovery
Range of Motion
Flexibility
Back Care
Recovery
Range of Motion
Flexibility
Back Care
Recovery
Range of Motion
Flexibility
Back Care
Recovery
Zero Gravity Positioning
The ergonomically designed leg-rest lifts your legs to a 90° angle, taking the weight off your spine and allowing your back to fully decompress. This position relieves pressure from the joints and muscles so that BackHug’s robotic fingers can reach the deep tissue to provide lasting relief.
Human Sized Robotic Fingers
Real-Time Controls
Back Scanning
Tension Tracking
AI-Powered Personalisation
Zero Gravity Positioning
The ergonomically designed leg-rest lifts your legs to a 90° angle, taking the weight off your spine and allowing your back to fully decompress. This position relieves pressure from the joints and muscles so that BackHug’s robotic fingers can reach the deep tissue to provide lasting relief.
Human Sized Robotic Fingers
Real-Time Controls
Back Scanning
Tension Tracking
AI-Powered Personalisation
Zero Gravity Positioning
Human Sized Robotic Fingers
Each of the 26 robotic fingers have been precisely engineered to mobilize the joints along your spine, replicating the exact physical therapy techniques used by expert clinicians. The result is consistent, targeted spinal mobilisation like you’d expect from a clinic—but without the fatigue or variation.
Real-Time Controls
Back Scanning
Tension Tracking
AI-Powered Personalisation
Zero Gravity Positioning
The ergonomically designed leg-rest lifts your legs to a 90° angle, taking the weight off your spine and allowing your back to fully decompress. This position relieves pressure from the joints and muscles so that BackHug’s robotic fingers can reach the deep tissue to provide lasting relief.
Human Sized Robotic Fingers
Real-Time Controls
Back Scanning
Tension Tracking
AI-Powered Personalisation
Better Back,
Better Health,
Better You.
Better Back,
Better Health,
Better You.
Better Back,
Better Health,
Better You.
Nothing short of a miracle!
Carl
Posted on Google
Nothing short of a miracle!
Carl
Posted on Google
Nothing short of a miracle!
Carl
Posted on Google
Nothing short of a miracle!
Carl
Posted on Google
After the first session I somehow felt lighter and after second session my sciatica disappeared.
Liann
Posted on Trustpilot
After the first session I somehow felt lighter and after second session my sciatica disappeared.
Liann
Posted on Trustpilot
After the first session I somehow felt lighter and after second session my sciatica disappeared.
Liann
Posted on Trustpilot
After the first session I somehow felt lighter and after second session my sciatica disappeared.
Liann
Posted on Trustpilot
Dan Leighton
Dan Leighton
Dan Leighton
Dan Leighton
I was experiencing significant pain that made it difficult to walk and squat...BackHug played a crucial role in my recovery.
Rob
Posted on Google
I was experiencing significant pain that made it difficult to walk and squat...BackHug played a crucial role in my recovery.
Rob
Posted on Google
I was experiencing significant pain that made it difficult to walk and squat...BackHug played a crucial role in my recovery.
Rob
Posted on Google
I was experiencing significant pain that made it difficult to walk and squat...BackHug played a crucial role in my recovery.
Rob
Posted on Google
Melissa
Melissa
Melissa
Melissa
Great product to have at work, especially in workspaces not designed to have many relaxed areas.
Elena
Posted on Trustpilot
Great product to have at work, especially in workspaces not designed to have many relaxed areas.
Elena
Posted on Trustpilot
Great product to have at work, especially in workspaces not designed to have many relaxed areas.
Elena
Posted on Trustpilot
Great product to have at work, especially in workspaces not designed to have many relaxed areas.
Elena
Posted on Trustpilot
After the first use my back felt straight for first time in years!
Gemma
Posted on Google
After the first use my back felt straight for first time in years!
Gemma
Posted on Google
After the first use my back felt straight for first time in years!
Gemma
Posted on Google
After the first use my back felt straight for first time in years!
Gemma
Posted on Google
I played pickleball all day and my back was sore and really tight in my lower right side. After the massage I was brand new and ready to get back out on the court.
Michael
Posted on Trustpilot
I played pickleball all day and my back was sore and really tight in my lower right side. After the massage I was brand new and ready to get back out on the court.
Michael
Posted on Trustpilot
I played pickleball all day and my back was sore and really tight in my lower right side. After the massage I was brand new and ready to get back out on the court.
Michael
Posted on Trustpilot
I played pickleball all day and my back was sore and really tight in my lower right side. After the massage I was brand new and ready to get back out on the court.
Michael
Posted on Trustpilot
“Our BackHug has been in operation for less than 10 days and already has around 100 sessions, becoming very popular.
I was impressed to see the device successfully accommodate users including tall athletes, bodybuilders, average people and individuals not the best physical shape. High repeat bookings. Great customer service!”
“Our BackHug has been in operation for less than 10 days and already has around 100 sessions, becoming very popular.
I was impressed to see the device successfully accommodate users including tall athletes, bodybuilders, average people and individuals not the best physical shape. High repeat bookings. Great customer service!”
Got Questions?
Got Questions?
Is BackHug similar to a massage chair?
No. Massage chairs use outdated technology with large balls and rollers that move up and down the muscles but can't reach your joints. BackHug uses human-sized robotic fingers that go deep into the knots; this is why it can remove stiffness from the joints in your back, neck and shoulders.
Do I need a smartphone to use BackHug?
How often should I use BackHug?
What kind of results can I expect from using BackHug?
How do I start a session?
How much does it cost?
Is BackHug similar to a massage chair?
No. Massage chairs use outdated technology with large balls and rollers that move up and down the muscles but can't reach your joints. BackHug uses human-sized robotic fingers that go deep into the knots; this is why it can remove stiffness from the joints in your back, neck and shoulders.
Do I need a smartphone to use BackHug?
How often should I use BackHug?
What kind of results can I expect from using BackHug?
How do I start a session?
How much does it cost?
Is BackHug similar to a massage chair?
No. Massage chairs use outdated technology with large balls and rollers that move up and down the muscles but can't reach your joints. BackHug uses human-sized robotic fingers that go deep into the knots; this is why it can remove stiffness from the joints in your back, neck and shoulders.
Do I need a smartphone to use BackHug?
How often should I use BackHug?
What kind of results can I expect from using BackHug?
How do I start a session?
How much does it cost?
Is BackHug similar to a massage chair?
No. Massage chairs use outdated technology with large balls and rollers that move up and down the muscles but can't reach your joints. BackHug uses human-sized robotic fingers that go deep into the knots; this is why it can remove stiffness from the joints in your back, neck and shoulders.
Do I need a smartphone to use BackHug?
How often should I use BackHug?
What kind of results can I expect from using BackHug?
How do I start a session?
How much does it cost?