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Tired of Back Pain?

You need to try BackHug

Using unique, patent-protected technology, BackHug reduces the tension in your back by loosening stiff joints, which are the root cause of aches and pains. With no need for appointments, BackHug is a convenient solution that you can use whenever you need it, from the comfort of your own home.

Give your back the care it deserves with BackHug.


Jillian on an orange BackHug V3 at Crescent House - 447A9700 - blurred background

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As featured in    Daily_Express_logo  the-independent-logo-01    The_Sunday_Times_logo   monocle_logo 

What Is BackHug?

If you suffer from back pain, BackHug is the solution you’ve been waiting for. Combining unique, patent-protected technology with a sleek, ergonomic design, BackHug relieves tension, stiffness and discomfort in your back, neck and shoulder blades. Take total control of your treatment with our easy-to-use App, while BackHug adapts to your unique back shape to provide you with the most personalized treatment for your individual needs.

Although it may feel like sports massage, there’s a crucial difference: BackHug is the first device designed to loosen stiff joints in your back, which are the root cause of most aches and pains. By loosening those joints, BackHug can give you the powerful pain relief you’ve been searching for.

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BackHug is 110 cm long, 53 cm wide and 60 cm high. That’s about the size of the average coffee table, so it can fit snugly into most living spaces.

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Smart & Automated

Our simple, intuitive BackHug App lets you choose the settings that work best for you in real-time. After choosing your settings, lie down, relax and let BackHug do the rest for you.

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On Science

 Unlike other back care devices that only address muscle pain, BackHug targets pressure points in the back, neck, and shoulders to alleviate joint stiffness—the main cause of most pain.

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Surveyed BackHug users reported a 51% reduction in back pain. BackHug users had a 376% greater reduction in back tension compared to the control group, as measured by state-of-the-art Myometer

"BackHug is so effective, that even on the first time, you can feel the benefit."

I suffer from a bad back, and I have done really for the last twenty five years; I was diagnosed with a deterioration on my lower fourth and fifth vertebrae. I tried everything: I have been to physios, I've had every massage under the sun, steroid injections, and last year I had a denervation.

I spend most of my day doing things to help keep me mobile.  BackHug has become part of my daily routine in helping me to stay mobile. You can feel the benefit, you know it's working in the right way and in the right place

BackHug User

Watch Jessica's Back Story 


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See how BackHug compares with other back care solutions:

Tried back care products before? Been disappointed? BackHug is completely different.

Other back care devices on the market can only treat muscles. You may be surprised, but it's true: the rollers and balls of a massage chair or the head of a massage gun are not precise enough to get to your joints. So it’s no surprise that they only provide temporary relief.

BackHug follows a completely different approach: Its 26 robotic fingers are designed to treat the joints in your back. With its unique, science-based physiotherapy technique, BackHug can loosen stiff joints and provide genuine, long-lasting relief from aches and pains.



Mask Group 9

Massage Gun

Mask Group 10

Massage Chair

Mask Group 11

Manual Therapy

Loosens stiff joints
Lasting relief from aches and pains
Treatment in your home (no booking or travelling)
Never gets tired
Total control via an easy-to-use App
Adapts to the shape of your back
Creates treatments for your individual needs
Objective measurement of how much your back has relaxed after each session
fontawesome-5.14.0--Check Circle      
BackHug-circularBackHug Mask Group 9Massage Gun Mask Group 10Massage Chair Mask Group 11Manual Therapy

Loosens stiff joints


Lasting relief from aches and pains


Treatment in your home (no booking or travelling)


Never gets tired


Total control via an easy-to-use App


Adapts to the shape of your back


Creates treatments for your individual needs


Objective measurement of how much your back has relaxed after each session

Coming Soon      

Delivering from June 2023

Why Are Joints In The Back
The Cause Of So Much Pain?

Secret 1
Compressed Nerves

Most of the pain we experience is a response to pressure on our nerves. So, to fix your pain, you need to remove the pressure from those nerves.

But where does that pressure come from?

Source: Kendal et al., Muscles: testing and function with posture and pain. 5th edition. 2005

Secret 2
Compressed NErve in Stiff Joints

The stress on your nerves almost always comes from the joints in your back. That's because the nerves in your neck, back, arms, and legs all start from the joints in your back.

Source: Moore., and Dalley. Clinically oriented anatomy 5th. 2006

Secret 3
Pain felt in centre of back

Your back is a magnet for stress in the body: It keeps you upright and bears the weight you carry. That stress accumulates as stiffness in the joints in your back, and just as a bicycle chain gets rusty in the rain, the joints in your back get stiff under stress.

Source: Orcan from Joints and ligaments of the vertebral column. 2022

Secret 4
Pain spreads around the body

Stiff joints in the back don't just cause pain in the back; the stiffness travels through the fascia to other parts of your body, resulting in headaches, shoulder pain, tennis elbow, tight hamstrings, tight calves, Achilles tendinitis, and much more.

Source: Adstrum et al. "Defining the fascial system"  Journal of Bodywork and Movement Therapies. Vol 21 (1). 2017. pp 173-177.

Don’t Let a Bad Back Hold You Back;
Discover The Many Ways BackHug Can Help You

Living with stiffness, aches and pains can be frustrating, especially when they impact your quality of life and prevent you from doing the things you love. Luckily, by loosening stiff joints in your back, BackHug helps with problems experienced in your entire body.

Aches and Pains
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Group 804

Improve your Back Story

See how BackHug has helped people improve their back health and live a more comfortable life.

Try BackHug For 30 Days:
Our Happiness Guarantee


Feel like you've tried everything and nothing's worked? Worried you're going to be disappointed?

No need to worry. We're so confident that BackHug will work for you that we want you to try it for thirty days, no long-term commitment, so you can feel the difference for yourself without needing to sign up.

If it works, keep it and live the rest of your life aches and pains free 

  If you’re not convinced, send it back for free - in the meantime, you've had personalised back therapy on demand at home for a month


Order It

Order your at-home trial for $119


Try It
For 30 Days

Zero commitment


Love It
Or Return It

Various pricing options available

Delivering from June 2023

Flexible Pricing Options

Starting from $99 per month, you get unlimited sessions whenever you need them: no travel, booking or appointment required.

*No Commitment Needed Until After Your 30-Day Trial


Shipping will start in June 2023.

There is a limited number of BackHug devices, which will be allocated on a "first come first served" basis.

Once your BackHug is ready, we will contact you to arrange your delivery (starting from June 2023).

No! Massage chairs treat muscle tightness. BackHug treats joint stiffness. Massage chairs use large balls and rollers that move up and down the neck and back but can't reach your joints. BackHug uses human-sized robotic fingers that go deep into the knots and stiffness in the joints of the back, neck and shoulder blades.

We recommend using BackHug 2 - 3 times weekly to achieve significant benefits. Some of our customers use it every day, whereas others use it when they need it, for example, when experiencing stress, muscle soreness or aches and pains.

Yes! A BackHug device operates with the BackHug App, which you can download on your smartphone. Any Android 4.4 and iOS 10 phones will have no problems. We continuously update the App so you can experience an even more personalized and improved treatment experience.

No! If you bruise easily, please do not use BackHug. You will find out if BackHug is for you or not during the first 30-day trial period. BackHug applies deep tissue pressure, which can result in temporary marks on your skin or bruising. If you are concerned, increase the gap between your sessions to allow your skin to recover. Alternatively, you can reduce the strength of the fingers or wear additional clothing to prevent bruising.

You will always get a Brand New or Like New BackHug, for example, one that's had a 30-day trial. Every BackHug is thoroughly checked and cleaned before shipping, and all BackHug devices, therefore, fully function according to product specifications and are free of cosmetic defects. BackHug subscriptions include maintenance and software upgrades, so you can always be confident that your BackHug will work or that we'll take care of it. We operate our business to minimise unnecessary waste impacting the environment, which helps us offer our high-quality product at a competitive price.

We're Nearly Ready

Our V3 device is still in production, and we are working hard to get as many devices ready to ship to those in need.

We already have 300+ people on the waiting list, so reserve your device today to ensure you qualify for priority delivery.