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Due to high demand and limited stock, we currently have a two-month lead time for new orders.

Jillian on an orange BackHug V3 at Crescent House - 447A9700 - blurred background

Bad Back?

Better Backs Use BackHug

Using unique, patent-protected technology, BackHug reduces the tension in your back by loosening stiff joints, which are the root cause of aches and pains. With no need for appointments, BackHug is a convenient solution that you can use whenever you need it, from the comfort of your own home.

Give your back the care it deserves with BackHug.


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If you suffer from back pain, BackHug is the solution you’ve been waiting for. Combining unique, patent-protected technology with a sleek, ergonomic design, BackHug relieves tension, stiffness and discomfort in your back, neck and shoulder blades.

BackHug is the first device designed to loosen stiff joints in your back, which are the root cause of most aches and pains. By loosening those joints, BackHug can give you the powerful pain relief you’ve been searching for.

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BackHug is 110 cm long, 53 cm wide and 60 cm high. That’s about the size of the average coffee table, so it can fit snugly into most living spaces.

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Smart & Automated

Our simple, intuitive BackHug App lets you choose the settings that work best for you in real-time. After choosing your settings, lie down, relax and let BackHug do the rest for you.

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On Science

 Unlike other back care devices that only address muscle pain, BackHug targets pressure points in the back, neck, and shoulders to alleviate joint stiffness—the main cause of most pain.

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Surveyed BackHug users reported a 51% reduction in back pain. BackHug users had a 376% greater reduction in back tension compared to the control group, as measured by Myometer.

Jessica Colson with green Background

"BackHug is so effective, that even on the first time, you can feel the benefit."

I suffer from a bad back, and I have done really for the last twenty five years; I was diagnosed with a deterioration on my lower fourth and fifth vertebrae. I tried everything: I have been to physios, I've had every massage under the sun, steroid injections, and last year I had a denervation.

I spend most of my day doing things to help keep me mobile.  BackHug has become part of my daily routine in helping me to stay mobile. You can feel the benefit, you know it's working in the right way and in the right place

BackHug User

Watch Jessica's Back Story 


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Tried Back Care Products Before? Been Disappointed? BackHug Is Completely Different

See how BackHug compares to other popular back care treatment solutions.



Mask Group 9

Massage Gun

Mask Group 10

Massage Chair

Mask Group 11

Manual Therapy

Loosens Stiff Joints
Lasting Relief From Aches and Pains
Treatment In Your Home (Without Appointments)
Available To Use 24/7
App Controlled Personalisation
Adapts To Your Back Shape
Creates Treatments For Your Specific Needs
Back Tension Tracking
fontawesome-5.14.0--Check Circle
BackHug-circularBackHug Mask Group 9Massage Gun Mask Group 10Massage Chair Mask Group 11Manual Therapy
Loosens Stiff Joints
Lasting Relief From Aches and Pains
Treatment In Your Home (Without Appointments)
Never Gets Tired
App Controlled Personalisation
Adapts To Your Back Shape
Creates Treatments For Your Individual Needs
Back Tension Tracking
Coming Soon

"Another difference from most massage chairs is that the treatment is personalised, based on a chatbot consultation through Backhug’s smartphone app (also used to control the device). Its robotic fingers probe and adapt to your specific back shape, and measure the amount of resistance encountered during each session, meaning users can quantify the extent to which different sections of their backs have relaxed, and track this over time."

Guardian Circle

Linda Geddes,
Science Editor


Don’t Let a Bad Back Hold You Back;
Discover The Many Ways BackHug Can Help You

Living with stiffness, aches and pains can be frustrating, especially when they impact your quality of life and prevent you from doing the things you love. Luckily, by loosening stiff joints in your back, BackHug helps with problems experienced in your entire body.

Aches and Pains
Stress & Tension
Group 800
Group 804

Try BackHug For 30 Days:
Our Happiness Guarantee


Feel like you've tried everything and nothing's worked? Worried you're going to be disappointed?

No need to worry. We're so confident that BackHug will work for you that we want you to try it for thirty days, no long-term commitment, so you can feel the difference for yourself without needing to sign up.

If it works, keep it and live the rest of your life aches and pains free 

  If you’re not convinced, send it back for free - in the meantime, you've had personalised back therapy on demand at home for a month


Order It

Order your at-home trial for $139


Try It
For 30 Days

Zero commitment


Love It
Or Return It

Various pricing options available


Once you have reserved your BackHug, we will add you to our priority waiting list. 

Once your device is ready, we will get in touch to arrange delivery and payment.

No! Massage chairs treat muscle tightness. BackHug treats joint stiffness. Massage chairs use large balls and rollers that move up and down the neck and back but can't reach your joints. BackHug uses human-sized robotic fingers that go deep into the knots and stiffness in the joints of the back, neck and shoulder blades.

12-Months: £99 ($139) per month
24-Months: £89 ($119) per month
Own It: a one-off payment of £4,150 ($4,980)

You have two options at the end of your subscription period (12 and 24 months). If you want to keep using your BackHug and enjoy the health benefits, there is no need to do anything. Your contract will automatically continue on a monthly rolling basis. Suppose you want to return your BackHug for any reason. In that case, you can do so after your subscription period has ended free of charge at any time by giving us 30 days' notice. But remember - if you keep your BackHug subscription for five years in a row, you own the device.

We recommend using BackHug 2 - 3 times weekly to achieve significant benefits. Some of our customers use it every day, whereas others use it when they need it, for example, when experiencing stress, muscle soreness or aches and pains.

Yes! A BackHug device operates with the BackHug App, which you can download on your smartphone. Any Android 4.4 and iOS 10 phones will have no problems. We continuously update the App so you can experience an even more personalized and improved treatment experience.

No! If you bruise easily, please do not use BackHug. You will find out if BackHug is for you or not during the first 30-day trial period. BackHug applies deep tissue pressure, which can result in temporary marks on your skin or bruising. If you are concerned, increase the gap between your sessions to allow your skin to recover. Alternatively, you can reduce the strength of the fingers or wear additional clothing to prevent bruising.

In London? You Can Try BackHug For Free