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Man holding back in pain while sitting

Don’t Let Aches and Pains Hold You Back
Find Relief With BackHug

BackHug provides a natural, targeted, and affordable solution to reduce your aches and pains. By using patented technology, BackHug can help you find the relief you need, right from the comfort of your own home.

Man holding back in pain while sitting

Challenges of Living with General Aches and Pain

Long term Effects

Long Term

Suffering from aches and pains for  an extended period of time can be demoralising, and may cause worry and distress about the impact on your overall health and well-being in the future.

Lack of Solutions

Lack Of Effective Solutions

 If you don't have a diagnosed condition, it can be frustrating sifting through the hundreds of potential solutions, using painkillers, and not knowing what will work or how long the relief will last.



Aches and pains can greatly limit your mobility, making performing daily tasks difficult. Addressing the root cause of the pain and finding effective solutions can help improve your quality of life.


High Cost
Of Care

Not knowing the root of the problem can lead to throwing money at different solutions, hoping that something will work. This trial and error approach can quickly add up and become costly.

Move Better and Feel Better with BackHug

Natural Remedy


BackHug provides a non-invasive, drug-free, and technology-based solution that can helps reduce aches and pain and improve mobility without the need for painkillers. Regular use of BackHug helps address the root cause of aches and pains to improve overall well-being in the long run.



The BackHug App puts you in control so you can target treatment to the areas where you feel most aches and pains. BackHug doesn't require a specific diagnosis from a therapist, and you can use our in-App consultation to create a personalised program to suit your individual needs.


Around You

BackHug's technology can be used in the comfort of your own home or office, and requires only a 20+ minutes of your time to help improve your mobility and allow you to perform daily tasks with more ease and comfort, ultimately improving your overall quality of life.



BackHug is a cost-effective solution that provides long-lasting relief, without the need for expensive medications or treatments. With BackHug, you can enjoy professional-level physiotherapy, whenever you need it, in the comfort of your own home, at a fraction of the cost.


"I’ve noticed a real big difference" 

Well I feel that my sleeping is better,
My strength, and my energy is better
My fatigue is less...and my pace of walking is better,

BackHug User

Watch Alison's Back Story 

The Root Cause of Aches and Pains Is
Stiff Joints in Your Back

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Compressed Nerves

Most of the pain we experience is a response to pressure on our nerves. So, to fix your pain, you need to remove the pressure from those nerves.

But where does that pressure come from?

Source: Kendal et al., Muscles: testing and function with posture and pain. 5th edition. 2005

Asset 56
Compressed NErve in Stiff Joints

The stress on your nerves almost always comes from the joints in your back. That's because the nerves in your neck, back, arms, and legs all start from the joints in your back.

Source: Moore., and Dalley. Clinically oriented anatomy 5th. 2006

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Pain felt in centre of back

Your back is a magnet for stress in the body: It keeps you upright and bears the weight you carry. That stress accumulates as stiffness in the joints in your back, and just as a bicycle chain gets rusty in the rain, the joints in your back get stiff under stress.

Source: Orcan from Joints and ligaments of the vertebral column. 2022

Asset 54
Pain spreads around the body

Stiff joints in the back don't just cause pain in the back; the stiffness travels through the fascia to other parts of your body, resulting in headaches, shoulder pain, tennis elbow, tight hamstrings, tight calves, Achilles tendinitis, and much more.

Source: Adstrum et al. "Defining the fascial system"  Journal of Bodywork and Movement Therapies. Vol 21 (1). 2017. pp 173-177.

Five Steps To Feel Better:
Getting Started With BackHug

Person using the consultation feature on the BackHug app


Personalise Your Treatment

We strongly recommend that you take our in-App back care consultation by answering a dozen back health-related questions to identify your specific areas of pain and stiffness. Based on the results, our system will design a personalised program that targets those areas and provide you with the most effective treatment plan.

Person laying down on BackHug with feet on the leg rest


Relax and Decompress

As you relax on BackHug's ergonomic V-shaped upholstery and U-shaped headrest, our leg-rest feature will ease you into the perfect position for treatment. By raising your legs to 90°, BackHug decompresses your spine, helping you relax and prepare for effective joint de-stiffening.

Someone editing the settings during a BackHug session


Adjust As You Go

BackHug's easy-to-use app puts you in control of your treatment: With just a few taps, you can change the strength and speed of your treatment as well as choose which area of your back to target - all in real-time.

Person looking a tension results after a BackHug session


Track Your Tension

During your BackHug session, our Back Tension Tracking (BTT) software will monitor the back tension changes and analyse the data. At the end of the session, you will find how the tension in each of the six zones in your back has changed.

Person stretching and smiling after a session on BackHug


Feel The Difference

BackHug is designed to loosen stiff joints, which are the root cause of most aches and pains. After your session you should feel more relaxed and flexible, and over time, regular sessions with BackHug will help you move more easily, bend better and lead to an improved quality of life.

BackHug Can Help You Recover,
and Feel Better Overall

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Have More
Energy To Play

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Your Hobbies

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Your Recovery

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Your Flexibility

Try BackHug For 30 Days:
Our Happiness Guarantee

Feel like you've tried everything and nothing's worked? Worried you're going to be disappointed?

No need to worry. We're so confident that BackHug will work for you that we invite you to try it for thirty days, commitment-free.

If it works, keep it and live the rest of your life aches and pains free 

  If you’re not convinced, send it back for free - in the meantime, you've had personalised back therapy on demand at home for a month


Order It

Order your at-home trial for $139


Try It
For 30 Days

Try BackHug commitment free


Love It
Or Return It

Various price options available

Flexible Pricing Options*

Starting from $119 per month, you get unlimited sessions whenever you need them: no travel, booking or appointment required.

*No Commitment Needed Until After Your 30-Day Trial

Improve your Back Story

See how BackHug has helped people improve their back health and live a more comfortable life.


Once you have reserved your BackHug, we will add you to our priority waiting list. 

Once your device is ready, we will get in touch to arrange delivery and payment.

No! Massage chairs treat muscle tightness. BackHug treats joint stiffness. Massage chairs use large balls and rollers that move up and down the neck and back but can't reach your joints. BackHug uses human-sized robotic fingers that go deep into the knots and stiffness in the joints of the back, neck and shoulder blades.

You have two options at the end of your subscription period (12 and 24 months). If you want to keep using your BackHug and enjoy the health benefits, there is no need to do anything. Your contract will automatically continue on a monthly rolling basis. Suppose you want to return your BackHug for any reason. In that case, you can do so after your subscription period has ended free of charge at any time by giving us 30 days' notice. But remember - if you keep your BackHug subscription for five years in a row, you own the device.

To maximize the benefits of BackHug, aim to incorporate it into your routine at least 2-3 times per week.

Yes! A BackHug device operates with the BackHug App, which you can download on your smartphone. Any Android 4.4 and iOS 10 phones will have no problems. We continuously update the App so you can experience an even more personalized and improved treatment experience.

No! If you bruise easily, please do not use BackHug. You will find out if BackHug is for you or not during the first 30-day trial period. BackHug applies deep tissue pressure, which can result in temporary marks on your skin or bruising. If you are concerned, increase the gap between your sessions to allow your skin to recover. Alternatively, you can reduce the strength of the fingers or wear additional clothing to prevent bruising.