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Say Goodbye To Limited Mobility with BackHug

Joint stiffness can be debilitating: limiting your mobility, flexibility and restricting your ability to do the things you love. BackHug’s innovative technology targets the stiff joints in your back and relieves the build-up of stress and tension in your body, allowing you to move freely and get back to your best.

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The Hidden Costs of Limited Mobility

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Limited mobility stops you from enjoying the things you love and makes daily tasks a challenge, leaving you feeling held back.

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Traditional treatments for limited mobility can be expensive and out of reach for many people, making it hard to afford the care you need.

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Finding time for treatment is tough as traditional appointments can take up hours of your day, leaving you with little time for yourself.

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Limited mobility can make you unable to do the things you love, which takes an emotional toll, leading to feelings of frustration, sadness, and isolation.

Move Better and Feel Better with BackHug

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Deep Tissue

BackHug targets stiff joints in your back - the root cause of most body pain - using deep tissue pressure. By targeting the joints, BackHug helps increase blood flow and alleviate pressure on your nerves, making you feel more mobile.

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Pricing Options

BackHug is a cost-effective solution to improve your mobility with subscription options starting from just £89/month. With no hidden fees, BackHug provides ongoing benefits that won't break the bank

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Convenient and
Easy to Use

Unlike time-consuming traditional treatments, BackHug is easy to use and convenient. Use it in the comfort of your own home, and tailor sessions to fit your schedule. Perfect for those with busy lifestyles.

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BackHug offers a personalized treatment experience tailored to your individual needs. Adjust the pressure, speed, and duration of your sessions to create a treatment plan perfect for you and maximize the benefits of each session.

Jessica | BackHug User

"BackHug is so effective, that even on the first time, you can feel the benefit."

I suffer from a bad back, and I have done really for the last twenty five years; I was diagnosed with a deterioration on my lower fourth and fifth vertebrae. I tried everything: I have been to physios, I've had every massage under the sun, steroid injections, and last year I had a denervation.

I spend most of my day doing things to help keep me mobile.  BackHug has become part of my daily routine in helping me to stay mobile. You can feel the benefit, you know it's working in the right way and in the right place

BackHug User

Watch Jessica's Back Story 

Five Steps To Feel Better:
Getting Started With BackHug

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Personalise Your Treatment

We strongly recommend that you take our in-App back care consultation by answering a dozen back health-related questions to identify your specific areas of pain and stiffness. Based on the results, our system will design a personalised program that targets those areas and provide you with the most effective treatment plan.

Person laying down on BackHug with feet on the leg rest


Relax and Decompress

As you relax on BackHug's ergonomic V-shaped upholstery and U-shaped headrest, our leg-rest feature will ease you into the perfect position for treatment. By raising your legs to 90°, BackHug decompresses your spine, helping you relax and prepare for effective joint de-stiffening.

Someone editing the settings during a BackHug session


Adjust As You Go

BackHug's easy-to-use app puts you in control of your treatment: With just a few taps, you can change the strength and speed of your treatment as well as choose which area of your back to target - all in real-time.

Person looking a tension results after a BackHug session


Track Your Tension

During your BackHug session, our Back Tension Tracking (BTT) software will monitor the back tension changes and analyse the data. At the end of the session, you will find how the tension in each of the six zones in your back has changed.

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Feel The Difference

After your session you should feel more relaxed and flexible, and over time, regular sessions with BackHug will help you move more easily, bend better and lead to an improved quality of life.

BackHug Can Help Improve Your Flexibility, Reduce Stiffness, and Help You Feel Better Overall

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Have More
Energy To Play

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Your Hobbies

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Your Recovery

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Your Flexibility

Try BackHug For 30 Days:
Our Happiness Guarantee

Feel like you've tried everything and nothing's worked? Worried you're going to be disappointed?

No need to worry. We're so confident that BackHug will work for you that we invite you to try it for thirty days, commitment-free.

If it works, keep it and live the rest of your life aches and pains free 

  If you’re not convinced, send it back for free - in the meantime, you've had personalised back therapy on demand at home for a month


Order It

Order your at-home trial for $139
(less than 2 physio sessions)


Try It
For 30 Days

Try BackHug commitment free


Love It
Or Return It

Various price options available

Flexible Pricing Options*

Starting from $119 per month, you get unlimited sessions whenever you need them: no travel, booking or appointment required.

*No Commitment Needed Until After Your 30-Day Trial

Improve your Back Story

See how BackHug has helped people improve their back health and live a more comfortable life.


Once you have reserved your BackHug, we will add you to our priority waiting list. 

Once your device is ready, we will get in touch to arrange delivery and payment.

No! Massage chairs treat muscle tightness. BackHug treats joint stiffness. Massage chairs use large balls and rollers that move up and down the neck and back but can't reach your joints. BackHug uses human-sized robotic fingers that go deep into the knots and stiffness in the joints of the back, neck and shoulder blades.

You have two options at the end of your subscription period (12 and 24 months). If you want to keep using your BackHug and enjoy the health benefits, there is no need to do anything. Your contract will automatically continue on a monthly rolling basis. Suppose you want to return your BackHug for any reason. In that case, you can do so after your subscription period has ended free of charge at any time by giving us 30 days' notice. But remember - if you keep your BackHug subscription for five years in a row, you own the device.

To maximize the benefits of BackHug, aim to incorporate it into your routine at least 2-3 times per week.

Yes! A BackHug device operates with the BackHug App, which you can download on your smartphone. Any Android 4.4 and iOS 10 phones will have no problems. We continuously update the App so you can experience an even more personalized and improved treatment experience.

No! If you bruise easily, please do not use BackHug. You will find out if BackHug is for you or not during the first 30-day trial period. BackHug applies deep tissue pressure, which can result in temporary marks on your skin or bruising. If you are concerned, increase the gap between your sessions to allow your skin to recover. Alternatively, you can reduce the strength of the fingers or wear additional clothing to prevent bruising.