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OUR BACK STORY

Creating BackHug

Chongsu Lee MSc, MCSP, BEngWebsite-Illustrations (2)

Chongsu Lee, founder and CEO of BackHug based in Edinburgh, United Kingdom, is the inventor of the life-changing therapy device and author of ‘Aches And Pains Secrets’.

His research and publications include the following:

  • 2022. Aches and Pains Secrets: THE HIDDEN HEALTH CODE TO GET RID OF YOUR PAIN BY DE-STIFFENING JOINTS IN YOUR BACK 
  • 2021. Co-authored with Simpson, F., Truong, D.Q. Evaluation of Methods for Monitoring Back Stiffness Response to Spinal Mobilisation Using an Automated Back Therapy Device.
  • 2015 - 2019. Industry research supervisor for Hamilton, R. 4-year PhD thesis ‘Investigating the impact of a spinal mobilisation intervention in people with multiple sclerosis.
  • 2013. Co-authored with Berthold, B. The effects of pain relief in shoulders and lumbar vertebrae using gentle manual spinal mobilisation on Multiple Sclerosis symptoms.
  • 2009. Effects of External-focus vs Internal-focus on balance rehabilitation. Masters Thesis, Queen Margaret University (Edinburgh)

He holds an MSc in physiotherapy from Queen Margaret University, Edinburgh and BEng in industrial engineering from Hanyang University, Seoul. He lives in Edinburgh with his wife and son.

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The Journey, So Far

  • Gaining Insight


    9.1

    Read: Feature in The Times

    Chongsu knew loosening stiff joints in the back was the key to solving pain for many of his patients. It worked so well for a sore back, headaches, sciatica, tennis, golfer’s elbow, tight hamstrings, calf, Achilles Tendinitis, and almost any kind of pain you can think of. Then he expanded on the technique and started working with people living with Multiple Sclerosis (MS), and Parkinson’s Disease (PD)

    2013

  • The Idea


    9.7

    During a meeting with some old friends, Chongsu told them about his manual treatment problems. Kerry, Chongsu's mentor, said that the only way to treat people well without hurting yourself was for a machine to do the work.

    Chongsu Lee: "That was an EPIPHANY moment for me. After all, I trained as an engineer. Why not make a machine that replicated what I was doing? My patients could get all the benefits without my thumbs falling off. The device doesn't get tired. As a result, the treatment would be consistent. On top of that, the machine could have as many fingers as I wanted it to."

    2015

  • Prototyping


    9.9

    The first device didn't come together quickly; it took much time.

    Chongsu Lee: "I bought springs, bolts, nuts, and a piece of wood. Then, reactivating my engineering brain, I started working. At the time, I was optimistic. I thought it would take me a couple of months. It took two years and a lot of money and energy before I finally produced my first working product. I was proud. I was sure it would impress the world. "

    2016

  • First Version

    robo
    The first workable device was a big milestone, but there was still a lot of work to be done to get it market-ready.

    Chongsu Lee: "Some people bought it, and it gave them some benefits (there are people with MS using it to this day). But it wasn’t good enough. Not nearly. To be brutally honest, it was only 10-20% as good as what I believed it needed to be."

    2017

  • Second Version


    Silvain on BackHug_Brown Device_Light neutral clean bg

    We have had many people trying out the v2 and v2.2 devices. Some had it in their homes for over a year. Others have tried it at one of our events or office. Each person has an opinion of what they do and doesn't like about BackHug, and we take note of it to improve the next version. Luckily, we've had a lot of positive testimonials that have proven to us that BackHug does help; it makes a difference. 

    2019

  • Making a Difference


    Website-Illustrations

    Many of our first users who see the most life-changing benefit are those suffering from MS (Multiple Sclerosis). That has led to us forming a close relationship with MS-UK. We did company-wide fundraisers for the charity, ensuring that each iteration of the device continues to help those in chronic pain. After all, that is why we invented BackHug: to change the lives of those whose everyday lives have been affected by pain.

    2021

  • BackHug is Born


    BackHug-V3_Legrest-folding-Down-&-Up_IMG_4509_Compressed

    Chongsu Lee: "I will spare you the details, tweaks, frustrations, illuminations, and adaptations that went into that journey. We must have made over 2,000 changes to the product I first developed. But, in 2022, seven years after the initial idea came up in 2014 over my lunch with Kerry, BackHug was born. Finally, we completed the development of a product that works and does what it should do - more than I ever could with my thumbs."

    2022

  • Sharing The Insights

    Aches and Pains Secrets - Book - Cover Mockup - FrontChongsu Lee: "I learned a lot while building and developing BackHug, and I wanted to share some tips, tricks and secrets for getting rid of back pain etc. Especially the importance of de-stiffening joints, the primary methodology behind BackHug. It's the only way to get to the root of your aches and pains at the source of the pain, not just address the symptoms."

    You can get a FREE COPY of Aches and Pains secrets for a limited time when you join the BackHug waiting list. Click here to claim yours. (this will be a link when the page is live)

    2022

BackHug Shipping Spring 2023

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BackHug is manufactured in the UK and will be shipping from Winter 2022 to hundreds of people in the UK and US registered on the waiting list.

Register your interest today to reserve a priority delivery.

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