
The Science Behind BackHug
Why Treating Stiff Joints is the Solution To Relieving Back Pain
Unlike other treatments that only focus on treating muscles, BackHug's unique technology is designed to de-stiffen joints, which is the root cause of most pain experienced throughout your body.
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As featured in
As featured in
The Root Cause of Pain is Stiff Joints, Not Muscles

Muscles play a critical role in movement by contracting and relaxing to generate force and move the body.
While muscle pain can contribute to overall, tension, discomfort and mobility issues, it may not be the primary cause of the problem.
Superficial treatment of muscles, such as massages or stretching, may provide temporary relief for symptoms, but it will not address the underlying issue: stiff joints.
There are more than 300 joints in your back, and stiffness in those joints can cause problems throughout your whole body.
Firm pressure is required to release tightness and stiffness in the back muscles and joints, especially if they’ve been building up over time.
BackHug applies that firm pressure to key therapeutic points in your neck, back and shoulder blades, effectively and conveniently de-stiffening the joints.
Muscles
Muscles play a critical role in movement by contracting and relaxing to generate force and move the body.
While muscle pain can contribute to overall, tension, discomfort and mobility issues, it may not be the primary cause of the problem.
Superficial treatment of muscles, such as massages or stretching, may provide temporary relief for symptoms, but it will not address the underlying issue: stiff joints.

Joints
There are more than 150 joints in your back, and stiffness in those joints can cause problems throughout your whole body.
Firm pressure is required to release tightness and stiffness in the back muscles and joints, especially if they’ve been building up over time.
BackHug applies that firm pressure to key therapeutic points in your neck, back and shoulder blades, effectively and conveniently de-stiffening the joints
The Four Secrets That Reveal
The Importance of Stiff Joints

Most of the pain we experience is a response to pressure on our nerves. So, to fix your pain, you need to remove the pressure from those nerves.
But where does that pressure come from?
Source: Kendal et al., Muscles: testing and function with posture and pain. 5th edition. 2005

The stress on your nerves almost always comes from the joints in your back. That's because the nerves in your neck, back, arms, and legs all start from the joints in your back.
Source: Moore., and Dalley. Clinically oriented anatomy 5th. 2006

Your back is a magnet for stress in the body: It keeps you upright and bears the weight you carry. That stress accumulates as stiffness in the joints in your back, and just as a bicycle chain gets rusty in the rain, the joints in your back get stiff under stress.
Source: Orcan from KenHub.com: Joints and ligaments of the vertebral column. 2022

Stiff joints in the back don't just cause pain in the back; the stiffness travels through the fascia to other parts of your body, resulting in headaches, shoulder pain, tennis elbow, tight hamstrings, tight calves, Achilles tendinitis, and much more.
Source: Adstrum et al. "Defining the fascial system" Journal of Bodywork and Movement Therapies. Vol 21 (1). 2017. pp 173-177.
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Learn More About Stiff Joints and Why They Matter
The Benefits of Treating Stiff Joints
By treating stiff joints, you can alleviate aches, pains and discomfort throughout your body, not just in your back. This includes headaches, shoulder stiffness, tennis or golfer's elbow, tight hamstrings, tight calves, Achilles tendinitis, and much more.
Treating stiff joints is a more cost-effective and sustainable solution than treating muscles, which only provides temporary relief and requires ongoing, costly treatment.
BackHug offers a convenient and affordable solution that focuses entirely on de-stiffening joints, providing lasting relief and improved overall health and well-being.

How Backhug De-Stiffens Your Joints
BackHug has been designed to replicate the physiotherapy method of spine mobilisation to gently mobilise the joints in your back to release stiffness. The technology used allows for precision and personalised treatment for every user - the result is a highly effective, non-invasive treatment that de-stiffens joints, reduces pain and improves overall mobility.
How BackHug Differs From Manual Therapy
Unlike manual therapy, which can be expensive and time-consuming, BackHug is designed to deliver targeted pressure to specific areas of the back with ease and efficiency. With BackHug, you can enjoy the benefits of physiotherapy techniques like deep tissue pressure and joint de-stiffening, without having to rely on human therapists who may not always be available or able to provide consistent results due to the demanding strain treatment can place on human thumbs. BackHug is the ultimate solution for anyone seeking fast, effective relief from back pain, without the hassle and cost of traditional therapy.

More Tips, Stories and Exercises From Physio and Founder, Chongsu Lee
As a physio, BackHug inventor Chongsu Lee discovered that treating stiff joints was the best way to solve most of his patients' issues. He also discovered that loosening joints was too hard, painful and boring for a human being. Find out more about why loosening stiff joints is key to your health in general and back aches in particular in his book!
Improve your Back Story
"My sleep is better; my energy is better; my pace of walking is better. "
Alison
"After 10 days, you really start to feel the benefit"
Andrew
Meditation Expert
“My pain was 8-9 out of 10, but after BackHug, it reduced to around 2-3 out of 10!”
Orlando
Staff Nurse
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Will this help my condition? Will I waste my time and my money? Why should I trust it?
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If it works, keep it and live the rest of your life aches and pains free
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