Patent Protected Technology

Intelligent
Back Scanning
Every time you lie down on BackHug, the robotic fingers rise to scan your body, from neck to lower back, and adjust their position to fit your back shape.

26
Robotic Fingers
Apply Deep Tissue Pressure (DTP) to your neck, shoulder blades, upper back and lower back, reducing back aches by 51% on average.

2,000+
Treatment Options
Our in-app chatbot therapist will quiz you about your back health and devise a personalised treatment program for your back with 2,000+ possibilities.

Take Control
With Our App
You can adjust treatment strength, speed, focus area
and heat settings on the App – all in real-time.

Ergonomic
Design
The V-shaped upholstery, U-shaped headrest, and 90º leg raise position have been tested with over 500 users to ensure you receive the best treatment.

Take It Easy,
It's Automated
After choosing your baseline settings on the App, lie down, relax and let BackHug do the rest for you.



“BackHug Is So Effective, Even On The First Time, You Can Feel The Benefit”
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Jessica BackHug User

What Is Deep Tissue Pressure (DTP)?
Applying pressure to critical points in the back helps lubricate stiff joints and break down muscle tightness (read: knots) that, when left untreated, limits blood circulation and nerve transmission, causing aches and pain.
Stiff joints are like a rusty bicycle chain. There are more than 300 joints in your back, and stiffness in those joints can cause problems throughout your whole body (just as a rusty chain will make your bicycle harder to ride). We designed BackHug carefully to target pressure points in your back, neck and shoulder blades to release stiffness and get the rust out of your joints.
Firm pressure is required to release tightness and stiffness in the back muscles and joints, especially if they’ve been building up over time. BackHug applies that firm pressure to key therapeutic points in your neck, back and shoulder blades. With the BackHug App, you can adjust the pressure anytime during your session to ensure it’s just right – strong enough to release your aches and pains while remaining comfortable.
Stretching your muscles and joints induces relaxation, increases blood circulation and oxygen supply and facilitates the removal of waste from your body. You can choose how long the stretch is by selecting the Fast, Moderate, or Slow option on the BackHug App.
"Is It Really Better Than a Massage?"
Let's Compare...
Massage Chairs, Massage Guns, and Manual Therapy: These are the most common solutions people adopt when they feel pain. But, they don't work long-term.
We created BackHug so that sufferers like you, who have tried everything without success, to release joint stiffness in your back at home.
Change duration, and intensity, or exclude an entire area from the treatment. Tell BackHug precisely what you need, like you were guiding a human therapist during your treatment.
Get relief from your aches and pains consistently. BackHug can get deeper into your joints without stopping at the superficial muscles and deliver effective treatment without getting tired.
No need to book an appointment, travel to a clinic, pay per visit, or get undressed. BackHug gives you quality back treatment from the comfort of your home whenever you need it.
Stop getting confused by buttons and complicated technical jargon. Stop hanging in an unrelated position. Lay back and relax on BackHug with a few taps on your smartphone.
How Is BackHug Different From A Massage Chair?
People often ask, "Is BackHug like a massage chair?" We understand the similarities: it's a furniture-like device that presses into your back. But, there are many differences, from the technology used to how people position themselves while receiving a session.
However, there is one MAJOR difference: Massage chairs don't work.
This video explains why...

BackHug Is Proven To Reduce Tension
In a recent study, BackHug showed an average reduction of 376% in back stiffness after just three sessions*
*compared to the control sessions, which did not use BackHug
Get Back To Your Best
Whether you want to recover from injury or prevent a bad back, there are many reasons to try BackHug

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