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Part of BackHug's engineered robotic fingers

The Future of Back Care

How BackHug Reduces Your Back Pain with Precision and Ease

By combining precision engineering with proven physiotherapy techniques, BackHug targets your back problems directly at the source - stiff joints. 26 robotic fingers apply personalised pressure to directly address tightness and limited movement so you can get relief that actually lasts. 


Innovative Design, Advanced Technology,

Personalized Relief

BackHug uses patented technology to provide you with the best treatment to help you de-stiffening the joints in your back so you can feel the benefits and start moving better and get back to doing what you love. 

Man with closed eyes laying down on Backhug device with graphic overlay showing robotic fingers scanning the back

Back Scanning

The robotic fingers of BackHug scan your body,
from your neck to your lower back,
and align to fit the shape of your back.

BackHug's robotic fingers apply deep tissue pressure in your back to relieve tension


Apply Deep Tissue Pressure (DTP) to your neck,
shoulder blades, upper back and lower back,
reducing back aches by 51% on average.

Man laying down on BackHug device and holding phone


Adjust the treatment strength in four different areas (neck, upper back, shoulder blades and lower back), speed and heat settings all in real-time.

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In-App Consultation

Get a personalised treatment plan with our 1-to-1 consultation and create the perfect programme to target your specific areas of pain.

A close-up of the U-shaped headrest


The V-shaped upholstery, U-shaped headrest,
and 90° leg raise position have been tested with 1000's of uses, to optimise your comfort  and therapy.

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Tension Tracking

BTT measures your back tension after each session so you can see how effective BackHug is at releasing stiff joints and improving your overall back health.

US Patent Protection Label
UK Patent Protection Label

See how BackHug compares with other back care solutions:

There are a lot of treatment options available to help people reduce their aches and pains. However, all of them focus on muscles, which only offers short-term relief. Instead, BackHug focuses on de-stiffening joints, which is the root cause of pain. Our patented technology provides a unique and effective solution that stands out from the rest. Take a look at the chart below to see how BackHug stacks up against the competition.



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Massage Gun

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Massage Chair

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Manual Therapy

Loosens stiff joints
Lasting relief from aches and pains
Treatment in your home (no booking or travelling)
Never gets tired
Total control via an easy-to-use App
Adapts to the shape of your back
Creates treatments for your individual needs
Objective measurement of how much your back has relaxed after each session
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BackHug-circularBackHug Mask Group 9Massage Gun Mask Group 10Massage Chair Mask Group 11Manual Therapy

Loosens stiff joints


Lasting relief from aches and pains


Treatment in your home (no booking or travelling)


Never gets tired


Total control via an easy-to-use App


Adapts to the shape of your back


Creates treatments for your individual needs


Objective measurement of how much your back has relaxed after each session

Coming Soon      

Your Back, Your BackHug:
It's Personal

We understand that everyone's body is unique and that different individuals may experience stress, strain and tension for a variety of reasons. That's why we believe in the importance of personalisation when it comes to treating your aches and pains. Our advanced technology is designed to give you a fully personalised treatment experience, tailored to your specific needs and preferences.


Personalise Your Treatment

Adjust the speed, strength, program, and more in real-time to ensure a truly personal treatment session that works for you.


Take an Expert Consultation

If you're unsure of what you need, take our in-app consultation and our AI will create the perfect treatment program for you.


Monitor Your Progress

After each session, you can track the tension in your back and see how BackHug is helping with our cutting-edge Back Tension Tracking.

The BackHug Difference:
The Scientific Approach to Alleviating Back Pain

The Science Behind BackHug

At BackHug, we are dedicated to providing cutting-edge technology that helps people alleviate their aches and pains and improve their quality of life. One of the key scientific principles behind BackHug is the concept of joint de-stiffening. Joints can become stiff due to a variety of factors, including age, inactivity, and injury. When this happens, it can lead to pain, limited range of motion, and other negative effects.

By de-stiffening the joints, we can help people improve their mobility and reduce their back pain.

Graph showinf 376% the back stiffness reduction in study participants who used BackHug, versus control group

BackHug Is Proven To Reduce Tension

In a recent study, BackHug showed an average reduction of 376% in back stiffness after just three sessions*.
*compared to the control sessions, which did not use BackHug

Get Back To Your Best

Whether you want to recover from injury or prevent a bad back, there are many reasons to try BackHug

A woman doing some gardening

Enjoy Your Hobbies

A female holding up a baby

Have More Energy to Play

A man with grey hair doing yoga stretch

Increase Your Flexibility

Woman preparing to lift a barbell

Accelerate Recovery

Try BackHug For 30 Days:
Our Happiness Guarantee


We know that trying something new can be daunting when everything you've tried in the past doesn't work for you.
Will this help my condition? Will I waste my time and my money? Why should I trust it?

We are confident that Backhug can make a difference in your life, that's why we invite you to give it a try for 30 days, commitment-free.

During this trial period:

If it works, keep it and live the rest of your life aches and pains free 

  If you’re not convinced, send it back for free - in the meantime, you've had personalised back therapy on demand at home for a mont


Order It

Order your at-home trial for $139


Try It
For 30 Days

Try BackHug commitment free


Love It
Or Return It

Various pricing options available